This might be a controversial opinion, but including blogs in your marketing strategy is essential.
Blogging is an evergreen lead magnet.
And if you want to be found on page 1 of Google (and almost every small business we know does) you need to watch read this blog or watch the video here:
Google ads vs blogging
Paid ads have their place, but once you’ve exhausted your budget or removed your credit card details, the leads WILL stop.
A single blog, however, can generate huge volumes of organic traffic and a steady stream of enquiries over many years. That’s because blogging has the power to boost visibility in organic search results and help get your site onto page 1.
Why every small business need blogging in their marketing strategy
Unless you’re the ONLY business in your niche offering that product or service (let’s be honest, that’s pretty rare) – you’re going to face some competition online to rise to the top of the rankings. But if you want to be found at the top of search results, you need to have depth to your website and blogs are a powerhouse for achieving that.
Great blogs are the ultimate vehicle to attract more eyeballs for your business through organic Google searches.
We even go so far as to say it’s the foundation of your marketing. Now this is a big claim, but here’s why we feel confident to say it with chest.
Not only can blogging be the cornerstone of your SEO, but it also makes it much easy to create other marketing assets like social posts, videos, or an email newsletter because you’ve got long form written content that can be sliced and diced in heaps of ways.
How to start blogging
Don’t know what your business should blog about?
Don’t have the time to write a blog?
Or not confident writing?
We hear this a lot from small business owners.
Putting pen to paper (or pounding a keyboard) usually falls to the bottom of the to do list, and if it’s not something you enjoy, it’s going to be a slog.
“But I don’t want to be a ‘blogger’” I hear you say. Don’t worry, this is not about being famous for blogging. The goal is to bring in more web traffic so more people – i.e., customers! – find you online.
Blogging made easy with Brisbane Digital Co
Ready to get found online and have your website work harder for you? Find out how we can take the hassle out of blogging for your business.
Let’s chat. Book a free discovery call.
