There’s plenty of quick, easy and cost-effective ways to keep your customers and potential clients up to speed with any changes to your business operations as a result of COVID-19.
In this blog we cover 5 things you should implement – if you haven’t already – to help keep you ‘visible’ and the enquiries coming in. The last thing you want is people thinking you’re closed when you’re not!
From helping with your cloud email setup to website updates or helping evolve your marketing strategy – we can help. Get in touch here.
Coronavirus Small Business Checklist
1. Make it obvious that you’re still ‘Open for Business’
A notification banner is a great way to keep current and potential customers informed.
The floating banner sits at the very top of every page on your website and can be tailored with a short message to remind website visitors that you are still open.
Making it a bright colour is a good way to make sure it’s not missed – and don’t forget to make your contact details clickable or link through to more information.
Making this change is quick and easy, and you can have it displayed across every page on your website in just 15 minutes. Contact us if you’d like help activating this feature.
2. Reassure customers about your health and safety measures
In the current environment with people told to stay home, many people assume that workplaces or outlets may have closed, or that their operations have been heavily restricted.
If you have close contact with clients when undertaking your work (think tradies, health practitioners, hospitality businesses or on-site quotes) it’s wise to reassure them about the extra hygiene precautions you’re taking to keep them – and your team – safe.
3. Ramp up your social media efforts
We’ve been helping many small businesses with their social media efforts during COVID-19.
Sharing any of the above updates on social media, or creating graphics to promote services, products or special offers – can be a really effective way to reach new customers.
4. Ensure you’re easily contactable by phone and email
Obvious one, but easily overlooked, if you are working remotely don’t forget to redirect any landlines to mobile. Cloud email such as Microsoft 365 is the way to go for email for hassle-free email syncing across multiple devices.
5. Keep your hours of operation updated online
If there are any changes to your operation hours, keep your online profiles updated with the latest details. This includes:
- Google My Business
- Your website