Is your business struggling to generate enquiries and in need of a website traffic boost?
A website is not set and forget and having a site is not enough. In the digital search, Google rankings reign king!
Ranking well organically is critical to your business, here’s why:
High Google rankings = Increased visibility = More clicks = Increased website traffic = More enquiries = More sales
Learn more below in ways to improve your Google rankings to drive website traffic and in return, sales!
1. Publish fresh content on your website regularly
Blogs have an incredible and often untapped power that most business fail to harness. As a result, their website never reaches its full potential. Furthermore, the return on investment for one blog can generate enquires for Y-E-A-R-S to come.
Regular, fresh, and unique blog content is the single most effective way to improve website traffic.
Why? Publishing blogs on a regular basis, encourages Google ‘bots’ to keep coming back and re-ranking your site.
While SEO is often touted as a long-term approach – and yes, it can take 6-12 months to get solid traction – but you may be surprised to see some spikes in the short term if you can tap into some killer keywords. We’ve seen it happen for many clients.
A local financial planning company earned an incredible 1000 page views in just 4 months from one of their blogs. A funeral home that we also work with scored a staggering 1800+ new website visitors in 2 months after a blog we wrote was published on their website!
When done well, blogs position you as an expert in your field by showcasing the depth of knowledge and expertise. This means not only will Google reward you with high organic rankings, prospective customers who engage and read your connect are more likely to trust your company and do business with you.
2. Leverage your Google Business Profile
Want visibility online? A Google Business Profile is a small business essential.
There is no cost to create a Google Business Profile, but the growth potential of an optimised profile possess is immense.
We strongly encourage all clients to proactively request 5-star Google reviews from happy clients to go hand in hand with their SEO strategy. When they do, we tend to see more immediate impacts on your SEO efforts, organic rankings, and a greater volume of new enquiries sooner.
Ranking highly with a generous amount of reviews and a solid average star rating (the higher the better!) will help communicate that you’re a legit and trustworthy business. Reviews from other customers are invaluable social proof!
3. Multi-channel marketing is best
Using a combination of marketing platforms will increase your ability to reach your target audience and create additional pathways for traffic to find your site.
Channels such as social media, paid digital advertising and email marketing are all incredibly valuable tools to drive traffic through different routes, simultaneously.
Email marketing is particularly special because you have full control of your messaging, distribution strategy and timing.
The key with multi-channel marketing is not to fall victim to needing to be on every platform. Focus on where your target audience (not you), spend their time.
Looking for a Brisbane based digital marketing expert?
Is marketing falling to the bottom of your to-do list? No time, not sure where to begin, but know you need to start?
Book a free discovery call here and knock one thing of your to-do list that has the power to set up your business for sube a to-do item shorter and one step closer to increasing your website traffic. With no obligations, in 10 minutes we’ll gain clarity on your business vision, goals and how we can help you get there.
