If you’ve clicked on this articles, chances are you’ve already been asking yourself, “do I need a new website or a website redesign?”.
As your business evolves, so should your website.
Your logo, branding, products and services have likely changed over the years, but has your site kept up?
Geri covers the 5 telltale signs you need a website makeover in this video. Or keep scrolling to read the blog.
5 signs a website redesign is overdue
1. Your website keeps breaking.
This sounds super obvious, but if your website is running an old theme or plugins that are no longer supported, there’s a pretty good chance parts of your website won’t display correctly.
2. All your services are listed on one page of your website.
If this is you, you’re missing a big opportunity to rank better in Google.
If you’re not visible in Google, it’s harder for customers to find you. Some of the most crucial SEO signals for Google are found in setting up individual service pages correctly.
Learn more about why a one-page website is a cardinal sin in web design here.
Now is also the time to check whether all your current services or products are on there. Chances are, if it’s been a little while since your last update there will be out of date information, or new ones that you’ve launched that aren’t listed.
3. It’s not mobile-friendly.
Mobile users make up more than half of global web traffic, so a responsive website that looks good on all devices is non-negotiable.
4. It’s too slow to load.
Every second counts because stats show that every one-second delay is a 4.5% drop in conversions.
5. It looks tired.
A website that looks like it’s from the 2000s is way past due for a redesign.
Do a quick Google search and check out the competition. Who is ranking for the keywords where your website should appear? How slick does their website look?
If their sites are more modern, functional, and effective at capturing and retaining their audience’s attention, they’re likely capturing market share at your expense.
BONUS TIP: Don’t forget to check your business info and contact details. Are these still correct?
Check your address, opening hours, team members (if shown) along with any licences or accreditations.
Good news: you might only need a website redesign!
If you have an existing website, it may not be necessary to re-build a whole new website from scratch.
New SEO-friendly text, a fresh look, and imagery or videos can do wonders!
Ready to give your website some love?
Let’s have a chat about how Brisbane Digital Co can help!
We love helping growth-minded businesses like yours navigate the online world with confidence and ease.